About Us

Cecilia founded Preloved Guru based on her firsthand experience running her vintage business, Vico Style. At the time, she owned two stores and was working tirelessly six days a week. Through this journey, she identified a major challenge: the hurdles faced by both retailers reselling secondhand items and consumers eager to shop sustainably.

For consumers, secondhand shopping is often time-consuming, inconvenient, and frustrating—especially with the increasing prices. On the retailer side, businesses struggle with long wait times between listing products and seeing sales.

With over 15 years of experience in both fashion and technology, Cecilia quickly realized that the solution to this problem lay in leveraging technology to reduce fashion waste while creating a win-win scenario for both retailers and consumers.

Preloved Guru connects secondhand and vintage fashion products from retailers—of all sizes with eCommerce websites—creating a seamless and efficient shopping experience. Preloved Guru's AI powered technology has been vetted by AI experts at C10 Labs, where it was part of their prestigious accelerator program.